Just watch the ad, just watch it.
I never seen kids get this happy by getting Norton Security. It's very rare, well for me that is. Not really for this ad though.
This ad has a girl opening up a wrapped gift and the gift ends up being an antivirus software security protection thingy. She just screams at the top of her lungs and she looks really happy with her present. If I were to buy this for my baby sister, she would not scream at the top of her lungs. She would be like, "what the heck is this?"
This ad is appealing to the parents whose kids have laptops, tablets, or any other type of devices. This ad tells us that if you buy Norton Security, you'll make your kids happy then you'll be happy because your kids are happy and your electronics would be protected by Norton Security.
This ad is using plainfolks to appeal to the consumers. The ad shows a regular kid opening up their Christmas present just like any other kid. The house is not super extravagant telling us that this is just a regular, typical family who are buying Norton Security or protection.
The implicit message of this ad is that online security has always been boring. At the end of this ad, the advertisers included a quote that said, "Online security has never been this exciting." They are telling us that Norton Security is exiting but they are negatively promoting their opinion of how boring the other competing securities are.
I just thing this ad is super funny. Like, which kid would be happy if their parents bought them a antivirus software security and not toys or more electronics since electronics are at their heights right now?
Norton themselves, in the comment section, admitted that this is fake. "You got us! These videos have all been blatantly photoshopped. Why? See we’re extremely proud of our new service because it’s our best digital protection ever. See for yourself http://www.pcmag.com/article2/0,2817,2469519,00.asp. We’re not pretending any normal kid would actually get this excited about Norton Security. All we’re saying is… maybe they should?" They say that they faked this because they have a really good product? Then they follow up with a statement saying that kids should be excited by it? I agree with your point where you said it appeals to the parents. However, this is their logic:
ReplyDeleteIf these videos are photoshopped, we have the best digital protection ever.
These videos are photoshopped.
Therefore, we have the best digital protection ever.
Great analysis but your font was a bit hard to read