Lovemarks in the Ads: 2013 Jeep Super Bowl Commercial

There is no doubt that this Jeep commercial left a heart-warming and nationalistic feeling on the viewers. They used a load of lovemarks to sell their merchandise, and in this case: Jeep.

First and foremost, there is an audio that talks throughout the video, delivering this breathtaking and influential message. Let's give a round of applause to Oprah Winfrey. She basically used her amazing skills and powerful voice to reach into our souls and take out our inner-nationalistic feelings. That was pretty amazing. A brief overview of her great message is having our soldiers home would not only make us a full family but a nation AND that Jeep proudly supports our soldiers. The advertisers are using lovemarks by making this ad emotional and making it something that many families can connect to. However, the initial reason of making this ad is to sell Jeep. Families that has a love one who are away to serve our country would look at this ad and hope that their son or daughter would be in a Jeep since it's the safest and that it's been serving soldiers for many years. The advertisers did a great job by reaching the emotional level of the viewers by including this speech.

Then they also used actors and actresses to portray the feelings and the "actions" the soldiers would so when they come home. I think this part grabs my attention the most because of the way how each and every actors and actresses acted upon their parts. I was really touched with the quality of their work and how smoothly it ran with Oprah's message. The advertisers used this part to show the happy times and the times of struggling that are waiting in line after the soldiers come back from serving their country. They are using lovemarks to emotionally grab the viewer's attention. They chose to have actors acting in the background along with Oprah's audio to make the ad even more suspenseful to promote the opinion that Jeep is the best for serving soldiers. I think what they did here was pretty smart. Everything was on key; when the voice over mentioned something, the actors would show that and it was just touched the emotional level and some people would base their decisions on their feelings. The advertisers wanted to specifically touch the hearts of many so that the car brand, Jeep, would have a good reputation for serving the soldiers.